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How Amazon Would Lose $1.6 Billion If Their Website Slowed Down

How long you will wait for a website to fully loaded?

According to this statistics, half of us don’t even wait two seconds for website content to fully loaded!

Let’s quickly refer to one of this stats:

40% of people will abandon your site if it takes longer than 3 seconds to load.

Now, let’s say 1,000,000 people visit your site every month. If you slowed down to 5 seconds, you could lose 500,000 potential customers.

500,0000!

If slow load speeds are driving people away, then it’s driving your sales away. This isn’t just speculation either. Some of the biggest companies on the planet have tested this out.

Amazon Building
Amazon Building at United States of America

Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second.

And Amazon are an established, recognisable company. If customers won’t wait just one extra second for Amazon, what chance have the rest of us got?

READ  Web Speed vs Web Conversion

Source: 6 Reasons Why Website Speed Matters

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